International Marketing Management. Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years.
It constitutes an integral part of the syllabi in most reputed business schools. About the Author "Krishna K. Prior to his career in academia, Professor Havaldar worked in the companies such as Blue Star Ltd, Crompton Greaves Ltd and Kirloskar Consultants for more than three decades in various capacities—starting from service engineer, area sales manager, regional marketing manager to marketing manager, general manager and vice-president.
He has a number of publications and case studies to his credit and has also authored Business Marketing: Text and Cases, which is now in its third edition. Professor Havaldar devotes his leisure time to yoga and meditation and prefers spending quality time with his family. Cricket is his another leisure interest. He had indeed played Ranji Trophy Tournament for Maharashtra.
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To learn more, view our Privacy Policy. Log In Sign Up. Download Free PDF. Sudhir Warier. The importance of marketing in the Indian economy continues to grow day by day. Don't to be obligated someone or something that they don't want do that. You must know how great as well as important the book Business Marketing: Text and Cases. All type of book would you see on many solutions. You can look for the internet options or other social media. Book is to be different for each and every grade.
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